Over the past year especially, Nintendo have been criticised for how tight lipped they’ve been in regards to the upcoming console, codenamed the Nintendo NX. With only six months until the consoles supposed release, we still have little to no details on what the NX is even going to be, a console or handheld, or what seems to be most likely, a little of both. While int he past I have agreed with Nintendo’s decision to keep things locked down, especially if the NX is as revolutionary as we’ve all hyped it up into being, (let’s face it at the point we’re expecting to turn it on, and it solves world hunger.) however, it’s gotten to the point of ridiculousness.
With the consoles release coming in March, people need to know about the NX now. Preferably, two months ago. While gamers will always be there with their fingers on the pulse, everyone else needs to be marketed to. There needs to be adverts, TV spots, live demonstrations, and we know that there is an announcement, or Nintendo Direct on the horizon, but at this rate it won’t be soon enough to hook the wider market.
A March release isn’t a bad time, but it’s not optimal either. A lot of people and families will have spent their money leading up to Christmas, and while many families may have recovered somewhat by then, it could be hard to justify a large expenditure just three months later. Especially if it appears out of no where, with no information, much like the Wii U.
However, at this stage so late in the year, to be actively censoring even the slightest mention of the NX is ludicrous, and is exactly what happened to Game Skinny earlier this week. At a Yo-kai Watch 2 preview event in Toronto, writer David Fisher was able to get some one on one time with Nintendo of Canada’s communications manager Andrew Collins, who without any prompting stated to Fisher:
Andrew: Before we begin, let me just tell you that if you have any questions about the Nintendo NX, we’ll probably be cutting this interview short.
David: (Laughs) I guess it’s really that bad, huh?
Andrew: Almost everyone leads the interview with that, and Nintendo is not ready to discuss this yet. Once we are, Nintendo will most likely hold a Nintendo Direct in the future -before launch – to discuss it.
However, it seems even publishing these unsolicited comments about the Nintendo NX, and the liklihood of there being a Nintendo Direct in the future, something that we were aware of anyway, was still saying too much, and Nintendo contacted them, asking them to remove the section about the NX.
The interview segment now starts with:
[Editor’s note: A snippet of this conversation has been changed for accuracy at the request of Nintendo of Canada.]
Why!? What was inaccurate about it? It was a statement made by the communications manager, presumably exactly as he said it. Talk about self-censorship. Or is Nintendo saying we won’t be getting a Nintendo Direct about the NX?
Nintendo, you’ve probably heard the saying “All publicity is good publicity.” and when you are a famous person, that works. However, if you are a company trying to sell a product to your target demographic, THEY NEED TO KNOW YOU HAVE A PRODUCT TO SELL THEM! Being dicks about it is actually going to turn more people away.
I’m serious here, Nintendo. I’m not saying this because I’m one of those ass hats who are cheering for your downfall, I have always been a Nintendo kid, and despite having very few memories of my early childhood, I do remember the Christmas Day I opened my Super Nintendo with Street Fighter II. It’s precious to me. I’m saying this because right now, by doing stuff like this, and not even leaking a little bit of information, you are failing to capture the largest demographic that you can, and you are actively turning people away from buying your systems in the future.
Even a console that leaves the PS4 Pro and Xbox Scorpio in the dust, won’t bring customers back who have lost confidence in you as a company!
Come on Nintendo. The last thing I want is for you to go the way of SEGA.
Peace and High Scores
Source: Nintendo Life