When it comes to Nintendo releasing new gear, whether it be consoles, games or peripherals, Nintendo tend to have two speeds: Going ham, or going home.
In recent years Nintendo have been criticised for intentionally short-stocking their products, a criticism levied against the Switch that I wrote a rebuttal for a few weeks back. Despite whether they are trying to keep prices high through low stock and high demand, or they are playing it safe with their constant trailblazing, it’s pretty clear to all but the most hardened of Nintendo haters, that the Nintendo Switch is selling incredibly well. Nintendo said they were shipping two million units throughout March, but even that wasn’t enough to keep up with the demand.
Senior Director of Merchandising for GameStop, Eric Bright, spoke to GameRant about the launch of the system, saying:
Stores across the country last night were packed with customers who couldn’t wait to get their hands on the brand new Nintendo Switch. We even had customers lining up as early as yesterday morning so that they could be one of the lucky ones to score one of the additional units for our walk-in customers. This is one of the strongest and most successful gaming console launches for GameStop in the last several years.
In response to incredible demand, Nintendo have announced that they will be doubling their production of the Nintendo Switch for the coming year.
Nintendo had expected to have a rush in March, and for the rest of the year to level out in terms of sales, with an estimated total necessary unit production of around 8 million. Instead, as of April 1st, Nintendo will be redoubling their efforts and improving their production schedule to push out 16 million units by March 31st, 2018.
When we stop to consider that the Wii U only sold 13.5 million units in it’s entire lifespan, we start to realise what 16 million units in the first year truly means for Nintendo, they just need to keep that demand high to justify the increased production into the future, and with more than eighty games coming out for the Switch during that same period, E3 on the horizon, and the Switch’s first Christmas period pushing Super Mario Odyssey, Nintendo may find themselves with all the justification they need!
Peace and High Scores!